Selecting the right color scheme for your commercial space is a strategic decision that can significantly impact the overall environment, practicality, and success of your business. Whether you are designing an office, a school, or a restaurant, utilizing, and implementing a customized color scheme based off your brand identity will allow you to create an inviting atmosphere that positively enhances both your employees and customers’ experiences.
The Importance of Color in Commercial Spaces
Human behavior and emotions are both strongly influenced by color psychology. Different colors will result in different feelings and reactions in people, so it is crucial that you choose color shades that align with and positively add on to the purpose of your space. For example, cool colors like blue or green are common in office spaces as they promote calmness and energy, while bold colors are usually found in retail stores, as they attract attention and encourage more purchases. Define a clear purpose for your space before designing it to ensure a cohesive result.
Steps to Tailoring Your Color Scheme
🖌Understanding Your Brand Identity: Your color scheme should reflect your business’s core personality, values, and goals. Consider how you want to be perceived by your customers when you are evaluating design options.
🖌Consider Your Space & Its Functionality: Think about the primary purpose of your space and use it to guide your color choices. This will guarantee that the colors you select will support the intended use of your space.
🖌Factor in Lighting: Lighting can drastically change how colors appear in a setting. For example, natural light often enhances colors, while artificial lighting can change color intensity and shade. Test paint samples in different lighting conditions to see how they look throughout the day, so you can be confident that the colors you choose will always shine.
🖌Incorporate Your Audience: Consider and evaluate the preferences and expectations of those who will be visiting and using your commercial space. If your space is targeted more towards a younger demographic, you might use vibrant colors, whereas if you are catering to older adults, you might opt for elegant tones. The people truly make a workplace, so consider their preferences!
🖌Create a Cohesive Look: When designing your space, make sure that your color scheme is consistent all throughout. This will create a unified and professional appearance.
Customizing your color scheme is a powerful way to communicate the unique needs and goals of your business with everyone who enters, while simultaneously offering them a better experience. By understanding all the factors that come along with color customization, you will be able to choose the perfect color scheme that will not only be great to look at but will also honor and support your business goals. If you would like guidance on starting your journey on creating a customized color scheme for a commercial space, Jack Laurie Group is here. Our commercial interior services in Fort Wayne, Indiana, will assist you with expertise, innovative ideas, and passion to make all your design dreams come true.
